AdGorilla Selects Crystal
Original Article, Advanced Television, May 22, 2018
Crystal’s new VidTime technology, used in conjunction with Crystal Connect and Crystal Metadata Cloud, is deployed to reinsert SCTE 35 markers into Live Linear TV channels in situations where they have been removed by the operator or are not made available by the channel provider so that AdGorilla’s Quantum™ equipment can be used to insert different content, promos, or ads.
Those SCTE 35 markers are used to identify replaceable ad breaks, as allowed by the channel provider. Operators of private viewing venues, such as cruise ships, fitness clubs and sports bars, can now use AdGorilla’s Fuel™ sales and support services to increase their revenue by delivering relevant promotions and ads to their customers.
Roger Franklin, CEO, Crystal, commented: “Crystal is pleased to advance TV personalization in private venues so their owners can better control messaging to their customers, which is what TV advertising is all about.”
Dan Ryan, Chairman, AdGorilla, added: “Crystal is revolutionizing the advertising and video insertion marketplace by creating capabilities for monetization that were never possible before. AdGorilla’s strength is creating revenue through video insertion, so this partnership will offer our content-provider clients opportunities they can’t find anywhere else in the industry”.