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Growth Forecast for Local Video Ad Spending

Original Article by: Gary Arlen, MultiChannel News, October 2, 2017

Almost half of the growth in local video ad spending during the next five years will go to digital platforms, including local mobile video, local online video and out-of-home video, according to a new study on advanced television advertising published last week by BIA/Kelsey industry analysts.

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Cable Tries New Script to Work With Advertising Clients

Original Article: Jon Lafayette, Broadcasting & Cable, March 20, 2017

With ratings down across the landscape, cable networks are looking for new and different ways to work with their advertising clients as the upfront market approaches.  While network sales executives see a strong economy and dollars returning to TV from digital competitors, buyers note that cable might still be squeezed by stronger demand for the perceived bigger reach of broadcast and the targetability of digital.

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A ‘Tipping Point’ for ATSC 3.0 Standards Development

Original Article by: Jerry Whitaker, TV Technology, March 7, 2017

 

With apologies, it has been awhile since my last blog. Lots of work conspired with lots of travel to make it difficult to focus on this. Anyway, here we are at the beginning of March.
The amount of progress made over the last couple of months on the ATSC 3.0 suite of standards is quite impressive. In the last blog, I provided a table showing where the various documents that comprise ATSC 3.0 were in the developmental and approval process. Some very creative folks in ATSC came up with a graphic that better explains where we are at any point in time. You may have already seen the “skyscraper” graphic on the ATSC website or in presentations at various conferences. Fig. 1 is the latest version.

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Ad Gorilla Hires Canoe Ventures Chief Architect Jason Canney as CTO

DENVER Colorado – AdGorilla, LLC announced today that they are adding one of the industry’s premiere technical talents to their team to head up their product development efforts.  Jason Canney joins AdGorilla as Chief Technology Officer and will oversee the design and execution of new products under the AdGorilla GEAR division, as well as updates and maintenance for their SSP Quantum™ line of advertising insertion software and equipment.

Jason comes to AdGorilla from Canoe Ventures where he was Vice President of Architecture and Engineering, responsible as the Chief Architect in defining all System, Software and Data Architecture for the company.  Mr. Canney directed the development of ideas from concept through the agile development process and into production. He also managed the R&D program for the company which defined and submitted over thirty-five patent applications, (15 of his own) in the field of Advanced Advertising.

Mr. Canney has over 25 years of experience defining technology and leading software development organizations. His passion is defining technological solutions to define and shape industries, and he has a broad knowledge base in the video delivery and advertising technology spaces.  He will leverage this experience to keep AdGorilla at the forefront of video and advertising technology.

Jason says of joining the AdGorilla team, “I am very excited about this opportunity because AdGorilla’s video insertion software stands out as exceptional in the marketplace.  Having the opportunity to direct their efforts in developing new products that can revolutionize the video delivery industry fits my talents and experience perfectly.”

“Jason is an amazing technical talent. He brings a wealth of innovative software development experience and advertising technology expertise to the company,” said Dan Ryan, CEO and Founder of AdGorilla.  “We are thrilled to have him on the team, and his addition is an important part of AdGorilla’s commitment to our software and product development capabilities.”

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